Strategy, Brand and Events
Robert Butters started his career as a chartered accountant at Price Waterhouse (London & New York) working on audit and corporate finance. After a brief period as Director of International Audit for EMI Music, Robert worked as CFO and Vice President for Business Development for the Really Useful Company for 7 years (Andrew Lloyd Webber’s theatrical producing and theater real estate company). In this role Robert was responsible for seeking new opportunities to develop the theatrical copyrights of shows such as CATS, Sunset Boulevard, Phantom of the Opera and Jesus Christ Superstar. Opening productions in South America and Southeast Asia, as well as developing new merchandise, DVD and film exploitation opportunities.
Robert later became Senior V.P. for SFX Entertainment responsible for executing the European acquisition strategy. During the acquisition and subsequent integration of SFX by Clear Channel Entertainment (CCE), Robert worked closely with the senior management in devising the ongoing business strategy. Robert left CCE in 2002 to set up And Entertainment.
And Entertainment is a boutique entertainment marketing and production company, specializing in development of live entertainment marketing concepts for branded properties. In 2003 and 2008, And Entertainment was the Executive Producer of the Harley-Davidson 100th and 105th Anniversary celebrations. This included an 18 month world touring festival which combined the display of over 80,000 square feet of priceless exhibits from the HD archives with music and entertainment. The 105th anniversary included organizing the largest ride in HD history with over 150,000 riders attending a 3-day celebration in Milwaukee, Wisconsin. In 2005, under the patronage of the Dubai Royal Family, And Entertainment produced “The Masters Art Show” – the first exhibition/sale of master art works in the United Arab Emirates.
Recently the company has co-produced “She Loves You”, a successful Beatles Tribute show which simultaneously opened in Connecticut, Philadelphia and St Louis.